245445 Resource 187691 21 21 1258469716493 1258490819348 Controlled Google the Disruptor

Big G just keeps nibbling at Big M's lunch.

I've believed for a long time that <a title="Google Chrome: Disruptive Technology" href="http://faseidl.com/public/blog/212172">Google Chrome is an example of disruptive technology</a>.  Fourteen months ago, the news (and not only the techie news) was buzzing about Google's foray into the browser wars.  At that time, <a title="Chrome on the Mac" href="http://faseidl.com/public/blog/212521">I was a little surprised that Google did not announce a Mac version</a>, but not for long—it looks like <a title="Google Chrome for Mac OS X set for December launch?" href="http://www.electricpig.co.uk/2009/11/12/google-chrome-for-mac-os-x-set-for-december-launch/" target="_blank" rel="nofollow">Google Chrome for Mac is set to launch next month</a>. And while Google Chrome for Mac is big news, its not the really big news.  The really big news is that it looks like Google is going to enter the biggest software war of all—<a title="Google Chrome OS this Week?" href="http://www.newsintech.com/2009/11/google-chrome-os-this-week/927" target="_blank" rel="nofollow">OS Wars</a>. Back in July Google leaked its intention to release a new, open source operating system, Chrome OS, that would initially target small systems such as netbooks.  An now, Reuters, TechCrunch, and others are speculating that Chrome OS source code could be revealed this week. <img title="Disruption Happens" style="border-top-width: 0px; display: inline; border-left-width: 0px; border-bottom-width: 0px; margin: 0px 0px 5px 15px; border-right-width: 0px" height="171" alt="Disruption Happens" src="http://faseidl.com/docs/chess-victory-black_3.jpg" width="185" align="right" border="0"> By Google's own admissions, the initial version is far from complete.  But does that mean it's not a threat to the incredibly well established Windows OS?  Hardly. Disruptive technologies generally begin life as vastly inferior alternatives to established, mainstream solutions.  But if a disruptive technology can gain traction in a specialty, niche market (e.g., small systems such as netbooks), the vendor can continue to improve the new technology, expanding its competency to other areas.  If the new technology's improvement trajectory is steeper than that of the established solutions, it may one day equal, and then surpass the established solutions in their primary market segments.  That's disruption. Is Chrome OS ready to knock off Windows.  Nope.  And a decade ago, digital television was not ready to knock off analog broadcast.  But today?  Analog broadcast is gone. 10 application/xml false disruptive technology Google Chrome Chrome OS MySmartChannels/6 (mailto:info@myst-technology.com; MyST Blogsite MetaWeblog API 6.00.0828) 127.0.0.1 127.0.0.1 aseidl 205.145.142.200 false true false false true 188081 false false true false false false true 187691 blog blogsite/FASeidl/web