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        <Description>&lt;p&gt;&lt;a href="http://twitter.com/MarketingProfs" target="_blank" title="Follow Ann Handley on Twitter"&gt;Ann Handley&lt;/a&gt; of MarktingProfs asks (&lt;a href="http://twitter.com/MarketingProfs/status/1133321299" target="_blank" title="Ann Handley: Why do you use Twitter?"&gt;via Twitter&lt;/a&gt;, of course) a simple question: &amp;quot;&lt;a title="Why Do People Use Twitter?" target="_blank" href="http://www.mpdailyfix.com/2009/01/why_do_people_use_twitter.html"&gt;Why do you use Twitter?&lt;/a&gt;&amp;quot;&amp;nbsp; Here's my not-as-simple answer:&lt;br /&gt;&lt;/p&gt;&lt;p style="margin-left: 40px;"&gt;I'm a software entrepreneur. I started using Twitter just because it was there and I wanted to understand what it was. But in doing so, I've come to realize that it is an important part of our rapidly changing information landscape. It is part of the ongoing communication technology evolution. Like technologies before it&amp;mdash;mail, telegraph, radio, telehone, TV, overnight delivery, fax, e-mail, www, RSS, etc.&amp;mdash;Twitter is creating countless new value propositions. There is no one reason why it is important, but it is very important.&lt;/p&gt;&lt;p&gt;Why do &lt;span style="font-weight: bold; text-decoration: underline;"&gt;you&lt;/span&gt; use Twitter?&lt;br /&gt;&lt;/p&gt;</Description>
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  &lt;p&gt;From a business standpoint, folks who stay subscribed like me, and those folks who like me are more likely to click, subscribe or buy. I love being able to leverage my influence to help people. I love being able to communicate freely without giving away my private data.&lt;/p&gt;
  &lt;p&gt;I use Twitter because it ROCKS.&amp;nbsp;&lt;/p&gt;</Description>
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