RE: Google Sidewiki: Do [No?] Evil

I agree, "loss of control" of a conversation is not necessarily evil.  In actuality, its a reality since nobody can really "control" a conversation as it may drift freely across the loosely coupled Web into blogs, forums, social media sites, etc.

But knowledge is an asset and UGC is (one form) of captured and persisted knowledge.  By siphoning that into Google, its a case of the big (Google) getting bigger at the expense of the smaller (almost everyone else).

Sidewiki is shifting the role of Goolge as content indexer to Google (not the commentors) as content owner.  That is a little troubling.