Comment about: Case Study: Facebook, Reunions, and the Value of Information
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| June 16, 2009 | | Thanks for the clarifications. | Andy: thanks for taking the time to make those clarifications. So, on the first point, it seems Facebook is a double-edged sword--on the one hand it increases reunion participation but on the other hand it cuts into your control of the communication process. On the second point, I can see that there are values beyond only soliciting donations. Successfull almuni also reflect positively back on Caltech at many levels so there is value in helping to facilitate that. | | |
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