Comment about:  Case Study: Facebook, Reunions, and the Value of Information
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June 16, 2009

RE: Case Study: Facebook, Reunions, and the Value of Information

Slight clarification

Good observations. And thanks for mentioning my quote. Except the author of the TIME article missed my point, which was that social sites like Facebook make people more likely to attend a reunion, not less.

Your own points that we're in the information business) are right on. However, "the real business value" of reunions for schools is not just that we can find alumni and ask for money. It's also that we can help alumni find each other and connect in productive, relevant ways that are important to them. We still may not be able to do that for much longer, but relevance to alumni needs seems to me to be very important.


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