Comment about: Techies just don't get business and marketing, sometimes.
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| September 25, 2008 | | A blindsided neglect to one of these important areas will cause a business to fail | I wish I would have had that type of clarity 25 years ago. I'm sure it would have save me (and my businesses) some time in school of hard knocks. I spent many years building great technology and expecting that it would just fly off the shelves because everybody would understand how great it was. It didn't happen that way. After a few years of frustration, I hired a business consultant--a retired BIG COMPANY employee--and the first thing he said was, "You need to write a real business plan." Much to my chagrin, my wife (who was the company president) and I spend several months studying what that was really all about, and with the help of our consultant and a bunch of folks from a local entrepreneurial group, we wrote a real business plan. Within a span of one year after that, we successfully raised a little money, became way more visible in the industry, negotiated a significant OEM agreement with Unisys, and sold our company to a Fortune 500 software company. Blindsided neglect of the business side of our technology business had clearly been holding us back. | | |
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