Excerpt from:  FAS Talk
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February 11, 2010

It's Still Happening

Chrome is Being Disruptive

Last Fall, I blogged Google Chrome: Disruptive Technology Beginning to Sparkle because I was feeling somewhat vindicated for believing, the Fall before that, that Chrome had the trappings of a disruptive technology.

Today, I’m feeling vindicated again as I read Garrett Rogers’ ZDNet article, Chrome v5.0.317.0: Another reason to ditch Firefox.

Dispruptive InnovationWhen Chrome first appeared in 2008, it was fast, but beyond that, it did very little.  So, the techie pundits had a field day tearing it apart, making lists of all of its shortcomings, and giving all the reasons why Chrome fell short of their needs—as knowledgeable power users.

But that’s just it.

Disruptive technologies, by definition, fall short in established market segments—initially.  Disruptive technologies are those than can establish a foothold is some market segment, and then, over time, continue to improve at a rate that lets them overtake, and eventually displace, mainstream solutions in those established markets.

Chrome has not disrupted the browser world quite yet.  But the game ain’t over.


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