Excerpt from:  FAS Talk
.
September 02, 2009

Google Chrome: Disruptive Technology Beginning to Sparkle

All of Sony's (SNE) Vaio PCs in the U.S will use Google's (GOOG) Chrome as their default Web browser.

Google Chrome Almost a year ago to the day, I blogged:

"Google's new browser looks to me to be a textbook example of disruption in the making."

While a few folks agreed at the time, most of the feedback was unsupportive of the idea—"Ho-hum", "Not quite", "just another me too".  This prompted me a few days later to say in another post:

"Most techno-geeks think Google Chrome was stillborn; I think they are missing the longer view."

Well, I still see Google Chrome as a disruptive technology that's been hiding in plain sight.  And disruptive technologies have a way of sneaking up on established markets, even when they see it coming.

Over the past year, Chrome has been rather quietly collecting market share—roughly 2% so far.  With yesterday's announcement that Sony will ship all Vaio PCs in the U.S. with Chrome as the default browser, it is clear that Google is serious about playing in this space.  There's no doubt that Microsoft, Mozilla, and the other browser makers have been paying attention.  Now, as this FOX video shows, even the mainstream media is paying attention (even if they do think Bing is a browser.)

My opinion from a year ago remains unchanged:  Chrome will not "kill" IE, nor will IE squash Chrome.  But, Chrome will likely change the browser landscape... and it might significantly change it.


Syndication OptionsRSS (Rich Site Summary) Feed Atom Feed OPML (Outline Processor Language) Feed MYST-ML (MyST Markup Language) Content Feed MS-Office Smart Tag Subscription