Excerpt from:  FAS Talk
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April 17, 2009

So, Will Oprah's Audience Affect Twitter?

Big news today, Oprah "tweeted" it up today with Ashton Kutcher and his million followers. But was it important?

I just finished reading Tinu Abayomi-Paul's excellent article How Will Oprah’s Audience Affect Twitter? (and watching the associated video.)  As usual, she got me to thinking...

TwitterTwitter is a new application platform. And its hard (impossible, really) to accurately predict what smart people will do with a platform. How Twitter is being used today is different than it was 18 months (approximately, the Moore doubling period) ago and than it will be in another 18 months.

I know some people may think I’m crazy, but I believe Twitter deserves its place in the list that includes the web, cell phones, telephone, radio, telegraph, postal service, etc. These are all technologies that changed the communication playing field, literally. Each of these changed the rules for who could communicate with whom and at what velocity. Each of these literally changed the world.

Having Oprah on board is newsworthy, but its hardly significant in the big scheme. Twitter was already a game changer. I sensed this back in January in my post Why I Use Twitter.

What do you think?  Am I crazy?  Leave a comment below or tweet me.

Comments
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RE: So, Will Oprah's Audience Affect Twitter?

she brings it mainstream

andy,

Twitter does in fact belong in the channels that you mention : cell phones, radio telegraph etc.

Oprah just makes my soccer mom sister over and makes it a more normalized form of communication. Overall what she tweets is not all that newsworthy. The fact that she is a planet with gravitational pull is the real news story here. The oprafication of technology. ;)

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RE: So, Will Oprah's Audience Affect Twitter?

@Rodney: I completely agree. And that *is* newsworthy. But...

... "oprafication" is occurring because Twitter is a game changer, more so than the other way around.

There is no doubt that Oprah can accelerate mainstream addoption, but as with the other technologies in "the list", that addoption was bound to occur.  That's what I had in mind when I said it was not significant in the big scheme.

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RE: So, Will Oprah's Audience Affect Twitter?

Indeed, it's more of a marker than anything else, in terms of how significant Oprah's announcement is, relative to everything else Twitter-related. I see it more in terms of a timeline. There was the invention of the telephone... then there was wide adoption of its use.  

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