Excerpt from:  FAS Talk
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September 09, 2008

Unpolished (Google) Chrome May Yet Sparkle

Most techno-geeks think Google Chrome was stillborn; I think they are missing the longer view.

I continue to read (in techno-geeky threads like this one) about how Google Chrome will never make it because it has so many problems.  Such views are short sighted.

As I have written elsewhere, Chrome is disruptive technology:
http://faseidl.com/public/item/212172

The fact that Chrome has vulnerabilities, bugs, missing features, etc., that make it a poor choice as a mainstream, commercial browser is not a deal breaker... IF Google can keep the rate of improvement in Chrome high.

Disruptive technologies nearly always start life as an *inferior* solutions in mainstream markets BUT as an attractive solutions for fringe markets that provide the user base that drives improvement. If the slope of the improvement trajectory is steeper than that of mainstream solutions, a new technology is able to catch and surpass (and thus, disrupt) a mainstream solution.

Look at Google's ability to grab attention. (Consider all of us, simply because Google releases a browser, spending countless hours rehashing the news.) If Google can grab a few million users (which they can), and if Google can compete technically with the long-in-the-tooth-bloated-and-buggy code base of IE (which they can), Chrome stands a good chance of becoming a significant player in mainstream markets.

Chrome will not "kill" IE, nor will IE squash the Chrome. Chrome will likely change the browser landscape... and it might significantly change it.

Comments
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Yes

I agree, but it will take time

I agree with this, and you might add the buggy codebase of FF in there too.

It's instructive to remember that firefox started out as a paring down of bloated Mozilla code. Ultimately, Mozilla dropped navigator and made FF its default browser.

Dave Hyatt, one of the FF initiators, ultimately left and went to work on webkit, a totally new rendering project that started out as khtml.

Google has picked up on this last as the basis for its rendering engine and thrown in a completely new javascript engine. Further, it has rearchitected the whole browser platform for more robust performance.

Who will this work for? Well, I think anybody depending on a web service like Salesforce or 37Signals or Google. Early adopter technogeeks (like you) will also go for it. People in enterprise silos (zdnet's main audience) will not because they don't like disruption.

All in all, chrome adoption will take a while.

I'm surprised they did not debut with a mac option. Generally a younger crowd that adopts macs.

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Chrome on the Mac

I was surprised that Google did not launch Chrome with a Mac version... at first.
As I pondered the missing Mac version a little, it occurred to me that going Windows only may have been a good tactical move.  For starters, it is inline with the "go ugly early" philosophy.  But even more importantly, it creates an opportunity for a second buzz tsunami to roll through the media:  Google Announces Availability of Google Chrome Beta for the Mac.
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