F. Andy Seidl

Innovator | Visionary | Architect | Entrepreneur

Introduction

F. Andy Seidl

Thank you for your interest in, well, me.  Here you can learn about my background and how I may be able to help your organization.

I have over 25 years experience as an entrepreneur in the software industry. I founded and operated two successful software tool companies (SCE, Inc. and Genitor Corporation) each of which were later acquired by public companies. I also founded a computer graphics hardware company (UPCO) and later negotiated its sale to a privately held corporation. Most recently, I am a co-founder of MyST Technology Partners, Inc., an XML Web services company focused on secure weblogging, agile content, and other enterprise knowledge management challenges.

Over the past two decades, I have designed and developed dozens of commercial software applications, tools, and services spanning a wide range of markets. Many garnered awards and accolades from industry analysts, reviewers, and press. Software I’ve created runs in corporate data centers, enterprise network environments, software development organizations, scientific organizations, embedded systems, application servers, as well as home PCs and elsewhere.

I recently resigned from Starbase Corporation (NASDAQ:SBAS, recently acquired by Borland) where I served as Chief Architect of Emerging Technologies for the two years following the Genitor acquisition. I have returned to private practice and am accepting a limited number of consulting and speaking engagements that relate to my present journey Into the MyST.


What I Do For A Living

One of the most difficult questions I am asked is, “What do you do for a living?"

A concise answer is, “I innovate.” More specifically, I am driven by a passion to search for new ways to solve problems, build solutions to those problems, and deliver those solutions where they are most needed (and most valued). In this pursuit, I wear many hats: entrepreneur, visionary, instructor, student, but mostly, software guy.

Entrepreneur

I find innovation itself to be deeply satisfying, but to make a living, it must also generate an income. To this end, I am an entrepreneur. I have been a founder of several companies; raised venture capital; managed shareholders, employee, and contractors; established joint ventures; worked with software dealers and distributors; negotiated technology licenses with Fortune-500 companies; negotiated numerous royalty agreements, and sold three businesses.

Visionary

A new product or service begins as nothing more than an idea. For it to become reality, others must understand and believe the vision. My role as visionary is to clearly articulate the details of a specific problem, why and to whom a solution is of value, and how a solution can be achieved.

Instructor

Effective teaching is an important skill for bringing a new innovation to life. I enjoy speaking to groups, especially when conveying new ideas. I have taught college courses and seminars; spoken at conferences and at business and professional associations; written for trade journals; trained sales forces; and trained engineers.

Student

I devote a great deal of time to studying new things. I believe it is important to learn as much as possible. Occasionally, what must be studied is clear. More often, the value of learning something new cannot be known in advance. Innovation most often emerges from simultaneously knowing many things, asking many questions, and discovering new ways to combine ideas. Innovation has no roadmap, but one can prepare to innovate.

Software Guy

I never know whether to say “programmer”, “software engineer”, “software architect”, “software developer”, etc. Everybody understands “software guy” so I tend to use that term most often.

I have written millions of lines of code in C, C++, Java, JavaScript, FORTRAN, Forth, Pascal, Algol, Modula-2, Lisp, Basic, BCPL, PL/I, various assembly languages, APL and a slew of other odd languages. Driven, at first, by my own desire to create software at an ever faster pace, I began creating tools to accelerate the process of writing software. I’ve created compilers, decompilers, parsers, code generators, version control systems, editors, repositories, reengineering tools, and various other development tools. While specializing in development tools for much of the past twenty years, I’ve also created software for many other problem domains, including: home automation, embedded systems, CAD/CAM, 3-D modeling, real-time systems, communications and networking, encryption/decryption, data compression, security, Medicaid billing, e-mailing, computer graphics, printing, advertising, and others. When it comes to software, I can design it, code it, debug it, port it, reengineer it, and maintain it. In short, I get it.


Innovation History

Here is a sampling, arranged in reverse chronological order, of software innovations I have created over the past three decades.
MyST/VS™2008
A MyST-X application framework that automates the creation, branding, deployment, and maintenance of custom, vertical search solutions built on Google CSE technology. See, for example, Free Content Search Integrated Into MyST Blogsite and listen to MyST co-founder, Bill French talk about vertical search in this Webmaster Radio Interview.
Custom Branding for MyST Topic Cloud®2007
A MyST-X application framework that allows a MyST Topic Cloud to automatically inherit an arbitrary brand identity from a company's blogsite. See Branded Topic Clouds Bolster Corporate Visibility.
MyST AlliGate™2007
An enhanced business logic plug-in to MyST SlimeGate™ to detect (and reject) egregious bandwidth offenders. See Fighting Back Against Big, Hungry, Orange Alligators.
X-Lint™ Content Quality Analyzer2006
A MyST Web Services Platform business logic plug-in that identifies and reports on specific content quality issues in the publicly visible web content. See Don't Cut Corners on Technical or Content Quality.
MyST SlimeGate™2005
A network server security layer that uses learning heuristics and dynamic firewall technology to cutoff server access from hackers, spammers, and other nefarious user agents.
Topic Cloud®2005
A web service providing representations of data in user interfaces and machine interfaces, namely, keywords, key-phrases, posting dates, author names, and other metadata, to promote increased content discoverability, awareness, and navigation.  See early Topic Cloud announcement.
MyST Enterprise RSS Services™2005
A MyST-X application framework for automated creation, maintenance, publishing, and tracking of RSS (and Atom, OPML, etc.) content feeds from disparate enterprise content sources.
MyST Click Director™2004
A web service for tracking click-though and impression rates for HTML, RSS, Atom, and other web feed formats.
MyST-X™2004
An extensible XML+XSL scripting engine capable of automating virtually any MyST Web Service Platform process, including generation, deployment, and maintenance of MyST Blogsite applications.
MyST Blogsite®2003
An agile, standards-based application framework, resting on the MyST Web Services Platform, for building flexible, channel-oriented web sites and semantic web applications.
Mail2Channel®2003
A secure e-mail gateway for publishing to MySmartChannels. See Mail2Channel Gateway: Secure Weblog Authoring via E-mail.
MyST Web Services™ Platform (MySmartTags™, MySmartChannels™)2002
An XML Web service foundation for capturing, persisting, and relating information about people, places, ideas and concepts to words and phrases that are easily recognizable and commonly used in the context of written and spoken languages (see http://myst-technology.com/)
Xodus 2002
An XML web service that presents a unified view of multiple information system repositories
Elmer 2001
An architecture for integrating disparate enterprise information systems and providing powerful, ontology-based search and discovery tools that span all integrated system; based on XML, topic maps, HTTP, pub/sub, multicast messaging other standard technologies.  See: Elmer Preview - XML 2001 Conference Orlando
Surveyor™ 1998
An award-winning software reengineering and documentation tool for C/C++ applications
Genitor® Corporate Edition™ 1997
An award-winning software reengineering tool for C/C++ applications
Genitor® OCS™ (Object Construction Suite)1995
An award-winning graphical code construction environment for C/C++ development teams; automatically generated code and documentation from abstract object descriptions maintained in a central repository.
Lighthouse for Windows™1993
Home automation software control system for X-10 compatible devices; became a de facto standard for X-10 computer controllers during the 1990s
SMKGen™1987
Automatic software dependency analyzer; automatically generated scripts for SMK as well as impact analysis reports
SVM™1986
Version control system for MS-DOS, OS/2, Windows, BTOS, and CTOS operating systems; later ported to MVS, VM, UNIX, AS/400
UPCO™ Display Adapter 1985
One of the first high performance graphic display adaptors for IBM PC and compatible computers; at the time when standard PC graphic resolution was 320 x 200 pixels (four colors) or 640 x 400 pixels (monochrome), the UPCO Display Adapter delivered 1024 x 1024 pixels (4096 colors from a palette of 16 million colors), four independent display layers, and hardware acceleration for graphical drawing primitives.
SMK™1984
Automated software “make” facility, more powerful than the traditional UNIX make utility
Modgraph Display Adaptor Firmware and Device Drivers1983
A variety of firmware and device driver implementations for terminal emulation and communications for a line of high-performance display adaptors manufactured by Modgraph, Inc.
GIS/GOS1983
Graphical Input System/Graphical Output System; a portable I/O pipeline for 2D and 3D graphics; supported single source implementation of graphical applications running a variety of operating systems and display hardware; OEM licensed by an automotive CAD/CAM manufacturer
PUMS/MOLD 1983
Platform independent user interface definition language, compiler, and runtime environment; allowed single source user interface programming for applications written in C, FORTRAN, Pascal, assembly, running a variety of operating systems and display hardware; OEM licensed to automotive CAD/CAM manufacturer; foundation for portable UI for SVM
Detroit People Mover Control Center Simulator 1982
PC-based simulation of a proposed control center for the yet-to-be-built Detroit People Mover; allowed ergonomic studies and refinement of the control center before the center was actually built
VGraph®1982
First commercially available Tektronix 4010/4014 graphics terminal emulator for MS-DOS, PC-DOS, and Z-DOS computer systems; also provided emulation for a number of popular text terminals such as VT-100 and VT-52 families
FAS-50™1981
Modification for Heath/Zenith Z-100 computers to double the display resolution (from 25 to 50 lines of text)
PRNSpool™1980
First commercially available software print spooler for MS-DOS, PC-DOS, and Z-DOS computers

Employment History

President and Co-founder2002-
MyST Technology Partners 
Chief Architect, Emerging Technologies 2000-2002
Starbase Corporation (NASDAQ:SBAS) 
Founder, Vice President of Engineering, and Chairman1995-2000
Genitor Corporation 
Founder and Vice President of Engineering1984-1995
Seidl Computer Engineering, Inc. (SCE) 
Founder and Principal Software Architect1984-1986
UPCO Ltd. 
Instructor, Technology Advisor, and Networking Specialist1983-1984
Industrial and Operations Engineering Dept.
University of Michigan
 
Computer Systems Consultant1981-1984
University Central Computing Center
University of Michigan
 
Freelance Software Consultant1980-1988
 

Career Accomplishments

Business Development

Successfully raised venture funding—in various forms—for two different software companies.

Negotiated numerous technology licenses—from both sides of the table—with parties ranging in size from sole proprietorships to large public companies such as Computer Associates, Unisys, Pansophic Systems, and others.

Negotiated three corporate acquisitions.

Established numerous strategic relationships including OEMs, VARs, resellers, distributors, software publishers, and cooperative marketing.

Met with market and financial analysts such as Gartner Group, Meta Group, SG Cowan on behalf of four different software companies.

Designed and executed numerous press tours and trade show exhibitions.

Product Development

Developed more than two-dozen commercial software products, system components, and embedded system software. See Innovation History.

Executive/Management

Served as Chairman of the Board of Directors for two companies and one non-profit organization.

Interviewed and hired numerous technical and non-technical employees.

Managed both local and remote development teams and consultants.

Speaking

F. Andy Seidl at XML ConferencePresented at conferences, trade shows, and seminars throughout the United States as well as in Canada, Belgium, and England.

Lecturer at the University of Michigan.

Featured speaker at professional and business association meetings, user groups, etc.

Writing

Produced a great deal of written works for a wide variety of purposes: white papers, journal articles, technical manuals, user manuals, tutorial and training materials, marketing collateral, advertising copy, product packaging, contracts and other legal documents, employee handbooks, and web sites.

Awards

AwardsGenitor® OCS and Surveyor™ earned multiple Jolt Productivity Awards from Software Development Magazine’s product judges. Pan/LCM™ (originally named SVM™) earned PC Week’s Analyst’s Choice Award.


Technical Skills

I’ve used so many programming languages, databases, development tools, technologies, and techniques that I’ve elected to not make an exhaustive list. However, I have noted general areas in which I am a particularly well versed.

Noteworthy Skills

  • Topic maps
  • Web services
  • SOAP, XML-RPC
  • Ontology development
  • Application integrations
  • C, C++, Java
  • XML and XSL
  • SDK, API, and framework design
  • Servlets, JSP, J2EE application servers
  • Object-oriented architectures
  • Code generation
  • Code reengineering
  • Documentation generation
  • Version control
  • Compiler/lexer/parser construction
  • FrontPage, HTML, CSS
  • CodeWright, Surveyor, Genitor OCS
  • StarTeam, Caliber-RM
  • 2-D and 3-D computer graphic

Formal Education

University of Michigan, B.S.E., Computer Engineering1983
Includes post graduate coursework in robotics, compiler design, computer graphics, artificial intelligence, and real-time control systems. 
Western Michigan University1978
 
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Personal Information

General

I am in excellent health and physical condition.

I am willing to travel both domestically and abroad as may be required for an engagement. I live 25 miles from Detroit International Airport.

Ann Arbor, Michigan

I live in Ann Arbor, Michigan, home of the University of Michigan, the Ann Arbor Summer Art Fair, the Ann Arbor Folk Festival, a rich performing arts community, and hundreds of software, robotics, electronic, biomedical, and other high-tech companies.

Family

I’ve been very happily married since 1982 to Carol A. Seidl, who I met and married while attending the University of Michigan. Our young son, Frankie, is a constant source of joy and wonder.  And, as of November 6, 2002, Carol and I became the proud—and busy—parents of beautiful twin girls, Rita and Rose.

Interests

When I’m not at a keyboard, I am probably backpacking, hiking, swimming, running, playing guitar, X-C skiing, or working on my 90-year old house.

Mt. Skyscraper: Above the CloudsMost years I make time for a 100-mile solo backcountry trek around Mt. Rainier; it clears my mind and helps ensure I make the most of the other sixty work weeks of the year. :-)

Recreationally, I read primarily non-fiction. My favorite authors include Richard Dawkins, Douglas Hofstadter, and Richard Feynman. Exploring the edges of human knowledge is often more intriguing—and stranger—than fiction. Though, Alan Lightman comes close.


Speaker Biography

A brief biography for speaking and lecturing engagements.

F. Andy Seidl is a technology innovator, entrepreneur, and consultant with over 25 years experience in the software industry. He has founded, funded, and operated four startup companies—three of which have been acquired, one of which is still operating—and has created over two dozen software products for software engineering, enterprise, embedded, and consumer technology segments.  Mr. Seidl served for two years as Chief Architect of Emerging Technologies at Starbase Corporation (acquired by Borland) before co-founding MyST Technology Partners, Inc. (http://myst-technology.com/), a web services technology company that helps commercial clients apply Web 2.0 and social media technologies to their own specific business needs. MyST has deployed solutions for Internet visibility and brand building, market and competitive intelligence gathering, distributed team collaboration, enterprise blogging, RSS infrastructure, partner compliance monitoring, public relations, and others. MyST has provided services to hundreds of businesses ranging from small, privately-held businesses to large companies such as Intel, Borland, Pfizer, VeriSign, and others.

For additional background and contact information, innovation history, and to read his blog, please visit: http://faseidl.com.  You may also follow him on Twitter: http://twitter.com/faseidl.


Contact Information

Twitter
@faseidl
E-Mail
faseidl@myst-technology.com
Windows Messenger
faseidl@hotmail.com
  • Instant Message
  • (Do not send e-mail here.)
Web Sites
Telephone
(734) 717-8360
Skype
aseidl
Note: Please contact me outside of Skype before sending a Skype connection request.  To avoid Skype spammers, I block Skype contact requests from people I don't recognize.
Postal Mail
F. Andy Seidl
1717 S. University Ave,
Ann Arbor, MI 48104
U.S.A.
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